Alumni Challenge Generates Terrific Support For Athletics

April 23, 2015 BALTIMORE - Loyola University Maryland Athletics generated nearly 300 gifts from former student-athletes during the 16-day Alumni Challenge. The swimming and diving program won the both challenge portions of event and earned an additional $10,000 of support for the teams.

"The Alumni Challenge has been an effective tool for turning the pride that our former student-athletes have for Loyola into philanthropic support," said Mark Harris, Loyola's director of development for athletics." We tightened the Challenge timeframe from four weeks to two and still managed to generate 50% more gifts to Loyola and teams than the previous year. Our athletic alumni continue to step up to support today's student-athletes, but our swimming & diving alums went above and beyond and truly earned the additional $10,000 in support for their program."

This year's challenge concluded on the same day as Loyola's first-ever Day of Giving program that generated a record 906 donors to the University on April 16. That campaign raised more than $150,000 in support for Loyola.

Gifts received through Alumni Challenge were made by former student-athletes to all areas of the University with more than $65,000 going to the Greyhounds Athletics Fund and team-specific enhancement accounts. Philanthropic support for Loyola's teams creates program-enhancing opportunities for student-athletes, such as enhanced travel or strength training programs and team-building retreats and other initiatives.

In total, more than 20 percent of all student-athlete alumni have made gifts to Loyola in 2014-2015, surpassing the school's overall undergraduate giving rate.

The swimming and diving alumni made a late push as 86 former student-athletes and members of the Class of 2015 made gifts in the challenge's final 48 hours. The program's vast alumni base had a 29 percent overall giving rate and increased its participation in the challenge by seven percent over last year's contributions.